Rhetorike

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rhet·o·ric

/ˈredərik/

noun

the art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques.

Similar:

oratory

eloquence

power of speech

command of language

expression

way with words

delivery

diction

language designed to have a persuasive or impressive effect on its audience, but often regarded as lacking in sincerity or meaningful content.

"all we have from the Opposition is empty rhetoric"